RIGOROUS FOUNDATIONS + DECADES OF PRACTICAL EXPERIENCE = GREAT ENTERPRISE SOFTWARE.
SmartOrg® provides software and services to help companies evaluate their opportunities and make the best decisions about where to invest. Companies like HP use us in innovation to take early stage ideas and develop them into winning businesses. Companies like Dow Agroscience use us across their portfolio to prioritize projects based on economic value and refine their portfolio strategy.
The company was founded in 2000 based on a simple idea: give our customers what they needed to improve their capability around strategic decision making. We have combined decades of practical experience with rigorous decision analysis and psychology into set of approaches and enabling software that help your organization build better decision processes.
Prior to founding SmartOrg, we spent decades working with hundreds of companies as management consultants helping them solve their problems in portfolio management. We learned what the real business problems are, what is common practice and what is best practice, and what the keys to success are. We have packaged this experience into all of our software and services. During SmartOrg’s ten years of operations we have continued to refine and develop our approaches to give the best of what works to make decisions that create the greatest value.
How do you figure out the right answer to a complex business problem? Our founders are pioneers in the field of decision analysis, who have developed the field since its inception, written seminal papers and books–one of our investors, Ron Howard, coined the term decision analysis, and our Chairman Jim Matheson won the prestigious Ramsey Medal for his cotnributions to the field. Economic anlysis, understanding tradeoffs, clarifying choices, and making it work in an organization setting all run in our blood. We have tremendous depth and rigor.
How do you get people up their game in decision making? Our founders have worked with Nobel-prize winning Psychologist Danny Kahneman to understand how people really make judgements about decision making and uncertainty, how biases creep in, and what to do about it. Our president has studied under Jim March, one of the founders of the field of organizational behavior. We have taken their studies and insights and translated them into practical methods for working with people and organizations.
Our software is built on this foundation. It is not a software geek’s idea of what companies should do, but rather the enabling tools to help companies deliver better bottom-line results through better strategic decisions. We have taken approaches based on the strong ingredients of rigorous academics, forged them in the crucible of decades of practical experience and packaged them in easy-to-use enterprise software. At prior companies, we first developed tools for analysts, like Supertree™. Then we developed intelligent decision systems. Now at SmartOrg we have taken enabling software to the enterprise level. With our flagship product, Portfolio Navigator®, in fourth major version, the software has itself been further honed through customer use to give you the enabling tools to move to true best practice.