As Inspire Pharmaceuticals grew and matured, management struggled to make good portfolio and pipeline decisions given the high degree of uncertainty about markets, licensing, and other business opportunities. Dr. Ward Peterson describes how Inspire used SmartOrg processes and tools to improve the quality and speed of decision-making and to also improve the return on the
By Don Creswell, SmartOrg Inc. Download PDF Throughout 2010 we have focused ValuePoint articles on creating value through innovation and product development, with emphasis on optimizing the economic value created by projects and project portfolios. A series of articles on forecasting under uncertainty was of particular interest to our readers as evidenced by many requests
In this white paper, Jim Brown, President of Tech-Clarity Inc., argues that many companies fail at the very core of the portfolio management process—identifying and achieving value from their projects. He proposes ways in which companies can improve profitable growth by focusing efforts on optimizing economic value.
SmartOrg’s Peter McNamee co-authored this text book on the basics of decision analysis, a decision science methodology, which has for decades been the most powerful method available for making decisions under conditions of uncertainty. The book has been the most widely-used text in its field for more than two decades.
Many things can happen between product concept, launch and post launch — often totally unanticipated things like competitive price changes, a setback in engineering, misjudging market size or inability to achieve forecast sales and margins.