Follow SmartOrg Associate Somik Raha as he asks thought provoking questions.
A crowded room listened to an intense man, strangely dressed in shorts, talk about marketing. Drawing parallels with Nike, this man pointed out that great brands don’t talk about the details of their products, but celebrate the values they stand for. He went on to articulate the core value of his company, Apple: “To think differently.” And so their ad campaign celebrated out-of-the-box visionaries, ranging from Einstein to Martin Luther King Jr. and Gandhi. Every time I watch that classic Steve Jobs talk, I wonder what the secret is behind his legendary effectiveness in communication. Slick videos, minimalist slides and articulate delivery all play their part, but the most important factor? The message itself. There is something about aligning with our intrinsic values that unleashes a hailstorm of creativity and energy, be it in designing moving advertisements or amazing products. Read more at http://www.huffingtonpost.com/somik-raha/beyond-profit_b_886345.html.