Finding the electricity during framing

Framing decisions is arguably the hardest aspect of decision analysis, involving soft skills that are sensitive not just to what is being said, but also to what is not being said. Reading between the lines to get to the “electricity” that powers the decision-maker is a fine-art, and David Matheson, who has been helping clients frame their decisions for over two decades, shares his secrets in the class “Professional Decision Analysis” taught by Prof. Ron Howard, at Stanford University.

David teaches this class with the help of Udi Chatow, R&D Manager at Hewlett-Packard, using a fishbowl style of teaching, where he holds a framing conversation with Udi, and then pauses to invite audience participation and debrief.

Watch the entire session below: