Many product portfolios are fundamentally “feel good portfolios” as companies create them as a way of achieving political balance. Organizationally oriented product portfolio process fail to achieve either value or growth for companies. Unfortunately, they continue to use this approach in order to make people feel good about what they get.
For example, by thinking they have achieved a “balanced” product portfolio when in fact all they have done is achieved political compromise, or by funding “strategic” projects when all “strategic” really means is that a powerful person doesn’t want to be argued with. To achieve real results, companies need to evaluate and compare their options critically on a level playing field.
In this video, SmartOrg’s President and CEO David Matheson digs deeper into the underlying problems with this strategy.
[vimeo width=”525″ height=”300″]https://vimeo.com/137292362[/vimeo]
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