Josh Linkner: How Google Kills Ideas to Drive Killer Innovation

How Google values failures as milestones on the path to innovation success.

At Google, celebrating failure – from the daily disasters to the colossal catastrophes – removes fear and enables creativity. Think about the message that having a public graveyard of killed ideas sends to the nearly 100,0000 Google team members: That all ideas are celebrated, that we can use the data of failure to enable new successes, that it takes some busted initiatives to facilitate breakthrough innovation. It also shows that Google is willing to swing for the fences and willing to let go of previous efforts to discover new ones.

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