Managing Innovation from Ideation to a Scalable Business – Lessons from the Real World
By David Matheson 
< 1 min read
PDMA Webcast Executive Series
For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business leaders been disappointed with ideation? Why have many companies failed to realize the promise of innovation? SmartOrg’s David Matheson will provides answers to these and other questions and introduces a business model for selecting, developing and successfully exploiting innovative business opportunities.
Take aways include:
- Five must-do’s to create higher value from your innovation
- Why ideas alone are insufficient to drive innovation
- A model for moving product innovation from ideation to a scalable business
Here is the replay:
