Navigating the Perilous Waters of New Product Development: Invest or Not?

Making the case for investment in your new product idea is a pretty challenging task – especially when there is uncertainty about market size, price, share and other factors that will affect your projections.  In this webcast, we will follow a team as it seeks support for a radical innovation:  a solar tea kettle.  The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.

For more information and registration click here.

Thursday, March 15, 2012

11 PST/1 CST/2 EST

 

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