Making the case for investment in your new product idea is a pretty challenging task – especially when there is uncertainty about market size, price, share and other factors that will affect your projections. In this webcast, we will follow a team as it seeks support for a radical innovation: a solar tea kettle. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.
For more information and registration click here.
Thursday, March 15, 2012
11 PST/1 CST/2 EST