Theme: Monetize and Optimize
Join SmartOrg at the 13th Annual New Product Innovation & Development: A Frost & Sullivan Executive MindXchange in La Jolla, CA, this coming March! This year’s theme is Optimize and Monetize.
At the conference, SmartOrg will present How an “Opportunity Cost” Mindset Helps Focus Corporate Innovation Portfolios.
“It’s tempting to pursue every opportunity that presents itself, for fear of missing out on potential gains. In this session, you’ll see how a major corporation used the concept of opportunity cost to say no to some projects in their portfolios to focus on their best growth opportunities.”
- Understand the true costs of your available opportunities to assess your portfolio choices.
- Choosing to pursue an opportunity means choosing to take resources away from another one.
- Have the courage to shelve or cancel wounded (underresourced) projects to redirect resources to those that best meet your goals.
For the full conference brochure, visit the NPID event agenda page.
Use the code smart250 to save $250 on conference registration. Register on or before Dec. 14, 2018, and get the ADDITIONAL early bird discount of $750 – that’s a total savings of $1,000!
Where and When
Dates: 25-28 March 2019
Place: Hyatt Regency La Jolla, CA