DuPont Pioneer Talks Innovation Strategy
Neal Gutterson, Vice President, Agricultural Biotechnology
Planting Seeds Today for the Future
DuPont Pioneer knew that selling seeds to growers in 20 years was going to look drastically different than selling seeds today.
What Neal Gutterson explains in this video was the difficulty of getting people to look outside 20 years in order to be relevant to growers in the future.
Knowing that most people will not change their outlook easily until the pain of the present outweighs the fear of the future, DuPont Pioneer engaged SmartOrg to help accelerate the process of alignment and to understand more clearly the value of their uncertainties, putting their foundation in place today for productive innovation in the future.
How Innovation Strategy will Keep DuPont Pioneer Relevant in 20 Years
“One of the things that’s really important if you’re going to get change is to get alignment about the real value of the discomfort that’s going to be required if we don’t change. Our engagement of SmartOrg has really helped accelerate the process of alignment and our understanding of the uncertainties.”-Neal Gutterson, Vice President, Agricultural Biotechnology