Business Decision Making With SmartOrg

SmartOrg is about making choices. Not small ones, like what brand of coffee to have in the break room, but the big, hairy, complex business decisions that determine whether or not companies succeed or fail. Decisions where large risks are involved – and you won’t know if you’ve made the right decision right away. For example, choices about what products to develop, what services to offer, what technologies to pursue, what companies to acquire, what regions to penetrate, where to cut costs and which opportunities will provide the best return on investment. Learn more

Successful Product Innovation

Successful product innovation requires you to have to have processes and the right tools to discuss, compare and evaluate ideas. This is where things get tough! SmartOrg gives companies the ability to evaluate their ideas and test them before they invest time, money, and energy in product development. Learn more

Here is what our customers have to say about how we help them innovate.

Strategic Business Planning

Making the right decisions for today is a huge challenge for business leaders – but it’s nothing compared to the difficulty of strategic planning that will affect a company’s long-term success. From identifying the right projects to determining the best allocation of resources, the choices you make today will have major repercussions for years. SmartOrg’s strategic business planning software makes it easy for you to plan for the future and make the right choices for the long term. Learn more

Strategic Financial Planning

Effective financial planning is especially important for product and services-led companies.  You want to feel confident that you are maximizing your return on investment. SmartOrg’s software makes it easy for you to identify your options, determine the best places to invest and see where you can free up funds.  Learn more

Thought Leadership

The SmartOrg team brings decades of collective, in-depth industry experience and decision analysis knowledge. Our team includes the founders of decision analysis, acknowledged leaders in management science and strategic decision making, and published authors of management books, articles and papers in professional journals. Read about the many variables that go into making choices that payoff.


Melinda Gurman
Failing Forward

Melinda GurmanSeptember 6, 2017

Melinda Gurman
David Matheson
Melinda Gurman


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Back End of Innovation

Join SmartOrg, innovation executives, managers and marketing leaders to share challenges, lessons learned, and best practices to solve your innovation issues.

October 22, 2017


SmartOrg has announced the release of version 7.0 of its Portfolio Navigator® software. This release adds exciting new features for managing portfolio information. Learn more
SmartOrg Named Outstanding Innovator

PM360, a leading publication serving pharma marketers selected SmartOrg as one of its list of 2015 Innovators based on development of new ways to “push the industry forward.” We are pleased to be recognized for our contributions to the life sciences, helping companies navigate the rapidly shifting dynamics of drug development. The industry has always faced the challenges imposed by long-term investments, high risk and high failure rates from discovery to commercialization, however it has never been more challenging as evidenced by the acceleration in M&A within the industry.

Read the full article: Forecasting When the Future is Uncertain

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