White Paper: 6 Principles of Strategic Portfolio Management

Operational is Ordinary

Most executives and managers focus on operational portfolio management for projects. They assume that their goal is to execute all of their projects equally well.

Strategic is Extraordinary

Executives and managers who really understand value creation take a strategic portfolio management approach. They know that not all projects are equally worth doing, and that instead of executing to reach an ordinary target, some projects can be aimed at extraordinary results.

As taught at Stanford University, the Six Principles of Strategic Portfolio Management will teach you to recognize extraordinary projects, say “no” to some of your ordinary projects, and to say “yes” to extraordinary ones.

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Chart: Principles of Strategic Portfolio Management
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

— Sun-Tzu

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David Matheson, President and CEO, SmartOrg, Inc.
David Matheson, President and CEO