Practitioners Guide to Project Evaluation
Practitioners Guide to Project Evaluation
How Big – Accuracy vs. Fiction
Value Point:
Forecast the future is more analogous to writing fiction. Accuracy is less relevant.
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How Big – Share & Margin, the Stupid Pill Principle
Value Point:
Advice on how to deal with low cases on market share
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How Big – Jump to the Future
Value Point:
Market uncertainties at a future state are assessed.
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How Big – Range Assessment
Value Point:
Introduces range assessment to answer how big question in project evaluation.
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How Difficult – Probability Assessment/Quantification
Value Point:
Introduces on how to quantify probability.
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How Difficult – Probability Assessment. How would you know?
Value Point:
Provide the definition for success to assess probability to answer how difficult question in project evaluation.
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