How Big? Share and Penetration: Understand the roles of market share and penetration in innovation and how to leverage them effectively.

3 min min watch Practitioners Guide to Project Evaluation

Forecast the future is more analogous to writing fiction. Accuracy is less relevant.

2 min min watch Practitioners Guide to Project Evaluation

Advice on how to deal with low cases on market share.

2 min min watch Practitioners Guide to Project Evaluation

Assess future market size uncertainty; focus on evaluation & critical management questions. What's the underlying issue you're dealing with?

5 min min watch Practitioners Guide to Project Evaluation

Learn about market uncertainties in future states in this video. Assess the launch & ramp without getting trapped or being wildly speculative.

2 min min watch Practitioners Guide to Project Evaluation

As part of SmartOrg's Practitioner's Guide to Project Evaluation, this video introduces range assessment to answer how big is the question in project evaluation.

17 min min watch Practitioners Guide to Project Evaluation

Provide the definition for success to assess probability to answer how difficult a question in project evaluation.

8 min min watch Practitioners Guide to Project Evaluation