by David Matheson | Oct 6, 2020 | Practitioners Guide to Project Evaluation, Professional Development
How Big? Share and Penetration Market share and penetration represent two different aspects of how innovation changes the world. Penetration represents how a new technology enters the world and its acceptance into the world. Market share represents how well you...
by David Matheson | Oct 4, 2020 | Practitioners Guide to Project Evaluation, Professional Development
How Big – Accuracy vs. Fiction How to Evaluate Innovation: Accuracy vs. Fiction When assessing and evaluating innovation, business leaders often ask if their forecasts and scenarios are accurate. This question reveals a fundamental misunderstanding of what...
by David Matheson | Oct 4, 2020 | Practitioners Guide to Project Evaluation, Professional Development
Watch Video: How Big? Share & Margin, The Stupid Pill...
by David Matheson | Oct 4, 2020 | Practitioners Guide to Project Evaluation, Professional Development
Assess uncertainty for market size in the...
by David Matheson | Oct 4, 2020 | Practitioners Guide to Project Evaluation, Professional Development
Market uncertainties at a future state are assessed How Big Is Your Idea? Evaluating Innovation by Jumping to the Future When evaluating a new product or innovation, one of the most critical questions to ask is, “How big is your idea?” Many teams struggle...
by David Matheson | Oct 4, 2020 | Practitioners Guide to Project Evaluation, Professional Development
Range Assessment Introduces range assessment to answer how big is the question in project...