The COVID-19 innovation challenge: Keeping the golden goose alive
By David Matheson 4 min read
We all know COVID-19 is disrupting everything, including innovation-driven growth. What should we as members of the innovation community be prepared for? What can we do to keep innovation alive or maybe even help it thrive in these surreal times?
SmartOrg’s survey on the impact of COVID-19 on innovation-driven growth suggests interesting and encouraging paths forward. Now is the time to come together and support each other through what is likely to be a long and significant disruption.
Sixty-one percent (61%) of respondents anticipate 6 or more months of disruption. It is probably a scenario you should consider. These scenarios are long enough that disruptive effects on corporate growth could last well past when COVID-19 disruption itself subsides.
Forty-seven percent (47%) of respondents see more opportunity than threat as a result of COVID-19. And even among those who foresee a long COVID-19 disruption, many still see opportunity. While there is clearly a high level of threat (29% see more threat than opportunity) and the situation is serious, it is a challenge we as innovators can rise to. How can we develop this opportunity and ensure that our companies continue to grow?
Let us know if you are interested. We are all in this together.