- Is this opportunity real? Can we make the technology work, and do customers want it?
- Is the opportunity worth it? Is the market big enough and the expected uptake high enough to give Rogers an acceptable return?
- Can we win? Do we have the technological capabilities, the market knowledge and the competitive edge to make this opportunity a success?
To find out how to make White Elephants (and indeed all projects) more valuable, Shawn turned to another tool from SmartOrg, the Tornado Chart. This let him look at each project’s success factors and the uncertainty built into each (shown as the length of each bar). When the bars are sorted longest to shortest, different projects will have different factors on top. The key insight is that the bars that extend furthest to the right represent the factors that can drive the project’s value to the upside.