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So…Why are you doing that project?

So…Why are you doing that project?

by Don Creswell | Aug 10, 2011 | Strategic Portfolio Management

I was re-reading David and Jim Matheson’s best-selling Harvard Business School Press book, “The Smart Organization: Creating Value through Strategic R&D” and came across this great story provided by Dr. Arno Penzias a former chief scientist at AT&T Bell...
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