The Innovation Guidance System

The Innovation Guidance System

Lego nearly went bankrupt because of its innovation. Looking for new growth around the turn of the century, they took expert advice on how to grow through innovation and tried everything: open innovation, disruptive innovation, blue ocean, walking in their customers...
The Innovation Guidance System

Innovating to create an ecosystem

At the recent Back End of Innovation conference, Ron Adner, author of The Wide Lens, gave real insight into one of the holy grails of innovation: how can you be successful when you need to create a new ecosystem? The almost tired example of the iPod illustrates what...